Table of Contents

Module I: Channel Program Assessment

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Individual Channel Partner Relationship Assessment

• Revenue and Profitability Assessment
• Marketing Campaign Assessment
• Revenue Potential Assessment
• Current Relationship Status

Preparing Recommendation on Final Disposition of Each Partner Relationship

Overall Channel Program Assessment

• Channel Program Revenue Performance
• Partnership Management Performance
• Channel Management Processes and Reporting
• Support Group Coordination and Interaction

Action Documents:
Channel Partner Assessment Checklist