"Successful people ask better questions, and as a result, they get better answers"
- Anthony Robbins
- Anthony Robbins
Channel Consulting Services
Channel Development Guide
Retention Program Consulting Services
Copyright © 2009 US Market Success
This service develops new or evaluates existing customer/member benefit programs with the goal of increasing revenue generation opportunities, lowering acquisition costs, increasing retention and enhancing value of association with your organization. The following modules are available as a combined turnkey solution or stand-alone solutions.
Under this program, we conduct an Environmental Assessment which reviews existing member benefit programs offered by peer organizations. We then profile your organization with respect to products/services offered, pricing/promotions, performance, and marketing effectiveness. Additionally we will survey your customers or membership to determine their satisfaction with the current program or input for developing a new program.
We then develop a Program Design by first identifying target companies whose products and services have a propensity to be purchased by your customers/members and who will be a good fit to partner with your organization. The program design will include the following elements:
A Partner Training Plan will be designed for new partners to be oriented on your organization and customers/membership.
A Communication Plan will be developed which will include integrating partner(s) program into existing customer/member communications and web marketing as well as the development of stand alone marketing communication vehicles. The plan will address program launch through on-going communications to customers/members.
Finally, an Implementation Plan will be developed that defines how the product or service will be integrated into your member benefit program. Your Member Benefit Manager will be trained on administering program and completed with a hand-off of responsibilities and interim monitoring.
Under this program, we conduct an Environmental Assessment which reviews existing member benefit programs offered by peer organizations. We then profile your organization with respect to products/services offered, pricing/promotions, performance, and marketing effectiveness. Additionally we will survey your customers or membership to determine their satisfaction with the current program or input for developing a new program.
We then develop a Program Design by first identifying target companies whose products and services have a propensity to be purchased by your customers/members and who will be a good fit to partner with your organization. The program design will include the following elements:
- Products
- Pricing/Promotions
- Value Added Customer/Member Benefits
- Member Communications
- Advertising and Promotional Opportunities
- Co-Marketing Opportunities
- Compensation/Revenue Share
- Vendor Support Resources
- Opportunity (lead) Management
- Reporting
A Partner Training Plan will be designed for new partners to be oriented on your organization and customers/membership.
A Communication Plan will be developed which will include integrating partner(s) program into existing customer/member communications and web marketing as well as the development of stand alone marketing communication vehicles. The plan will address program launch through on-going communications to customers/members.
Finally, an Implementation Plan will be developed that defines how the product or service will be integrated into your member benefit program. Your Member Benefit Manager will be trained on administering program and completed with a hand-off of responsibilities and interim monitoring.