"Successful people ask better questions, and as a result, they get better answers."
- Anthony Robbins
Channel Consulting Services
Channel Development Guide
Retention Program Consulting Services
Copyright © 2009 US Market Success
The Sales Channel Development Guide

Look Inside This Guide

Click on Module to See Table of
Contents and Excerpt.
 
This module contains a step by step process for auditing an existing sales channel organization, process flow and performance.
Module II reviews each program component in the development of a comprehensive channel program including: product offering, marketing communications, lead management, compensation, rules of engagement and partner contract development.
This module presents a proven methodology for identifying, attracting and retaining quality channel partners.
This module outlines a training program for channel partners. It addresses curriculum development, platform and certification.
This module addresses support resources necessary for a successful partner relationship.
This final module presents a step-by-step process for implementing a new partner program. It defines the Channel Manager position including responsibilities, resource requirements and functional interfaces.
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