"If you want to succeed you should strike out on new paths, rather than travel the worn paths of accepted success."
- John D. Rockefeller
- John D. Rockefeller
Channel Consulting Services
Channel Development Guide
Retention Program Consulting Services
Copyright © 2009 US Market Success
The Affinity Program develops partnerships with companies and their affiliates (customers, distributots and suppliers) and organizations and their members/supporters (trade and professional associations, college and university alumni associations, consumer travel, motor, and buying clubs, bank and credit card companies), to leverage the affinity relationship in order to increase sales of your product or service. The following modules are available as a combined turnkey solution or stand-alone solutions.
Under this program, we conduct an Environmental Assessment which reviews existing channels, products/services, pricing/promotions and profile of target markets.
We then develop a Program Design by first identifying targeted affinity partners whose member profiles have a propensity to purchase your products or services. The program design will contain the following elements:
A Communication Plan will be developed which will include integrating the Affinity Program into existing partner communications and web marketing as well as the development of stand alone marketing communication. The plan will address program launch to on-going communications to partners and their affiliates/members/supporters.
Finally, an Implementation Plan will be developed that defines the Affinity Channel Manager Position. As this position is filled, the new hire will be trained on administering the Affinity Channel. The program will be completed with a hand-off of responsibilities.
Under this program, we conduct an Environmental Assessment which reviews existing channels, products/services, pricing/promotions and profile of target markets.
We then develop a Program Design by first identifying targeted affinity partners whose member profiles have a propensity to purchase your products or services. The program design will contain the following elements:
- Products
- Pricing/promotions
- Affinity Benefits
- Partner Compensation/Revenue Share
- Partner support resources
- Opportunity (lead) management
- Reporting
A Communication Plan will be developed which will include integrating the Affinity Program into existing partner communications and web marketing as well as the development of stand alone marketing communication. The plan will address program launch to on-going communications to partners and their affiliates/members/supporters.
Finally, an Implementation Plan will be developed that defines the Affinity Channel Manager Position. As this position is filled, the new hire will be trained on administering the Affinity Channel. The program will be completed with a hand-off of responsibilities.